Adapting business to the mobile landscape
Mobile software capability has become essential to having a thriving business. Smartphones have made it easier to accomplish the same tasks that previously required a computer. Being able to meet users where they are is important for growing your business. Adapting your business to meet your customers’ needs is the next step in this process, […]
The year of software anniversaries
It is a monumental year for the two mobile giants of the industry: Apple and Google. The App Store celebrated its tenth anniversary in July while the Android Market (before being merged into what is now Google Play in 2012) reaches the 10 year milestone today, October 22. In 2011, smartphone ownership accounted for only […]
Why marketers need to understand how software works
One of the keys to marketing is truly understanding your audience. Once you know their wants and needs, you know how to relate to them and, as a result, how to get them to like your brand. Studies have revealed that adults spend more than four hours every day on their mobile devices, which means […]
Apple, Google, and In-App Purchases
In-app purchases are one of the big misconceptions about how app monetization works. Apple and Google have guidelines about in-app purchases (IAP), but some of the rules can be complicated to understand. That’s a big deal because Apple and Google charge a 30 percent fee on all IAP, and that may be 30 percent of […]
The architecture of planning an app
Having a great idea is only the first step to building a great mobile app. Ideas don’t magically transform into well-thought-out functions while a developer is writing code. That process happens before a single line of code is ever written. Many of our clients aren’t sure how to move from a general idea to solid […]