Why marketers need to understand how software works
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One of the keys to marketing is truly understanding your audience. Once you know their wants and needs, you know how to relate to them and, as a result, how to get them to like your brand. Studies have revealed that adults spend more than four hours every day on their mobile devices, which means […]
10 ways to lose money on your app
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App development is expensive. It’s even more expensive when you end up losing money in the long run. Here are ten ways to waste your hard-earned money in the world of app development. 1. You make an app just to have an app This is a trap that is easy to fall into with the […]
Love your competition
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In business, staying ahead of competition is always a concern, but the presence of competition is important. In the app world, we constantly hear about competition.
App Strategy, Ep. 5: Leveraging your community
This week on the podcast, our new community manager, Jen, joins us to talk about how you can explore and improve your great idea – app idea or other – by talking to people in your community.
App Strategy, Ep. 3: Promote your business with your app
Rather than relying on your business to promote your app, let your app do the marketing for your business or organization.