Hate it or Love it. How do you feel about your software?
Large companies in the manufacturing, construction, materials, and transportation space are successful because for years they have provided essential services and consistent reliability. As a result, they have established well-known, credible reputations in their respective fields. However, large companies in these industries are often the slowest to adapt new technologies. They often rely on old, […]
Nonprofits and the Recurring Revenue Problem
Nonprofits – big or small, and regardless of their cause – share a common concern: the recurring revenue problem. For decades, nonprofits have relied on generous families to write annual checks to their organization. Annual dinners and parties have focused on drawing the most possible income to raise their projected budget for the following year […]
More than just eCommerce
Nearly every retailer sells online, and many of them exclusively sell online. So what is the secret to success in a wildly crowded market like online retail? Hint: It’s not about what you sell. Browsing experience People shop online because it doesn’t mimic shopping in a brick-and-mortar store, so there’s no reason for your shopping […]
Why marketers need to understand how software works
One of the keys to marketing is truly understanding your audience. Once you know their wants and needs, you know how to relate to them and, as a result, how to get them to like your brand. Studies have revealed that adults spend more than four hours every day on their mobile devices, which means […]
Nonprofit app ideas that win grants
Nonprofit organizations frequently rely on corporate or government grants to fund new initiatives and move their causes forward. Big corporations like AT&T and Verizon are particularly incentivized to fund community projects that rely on the companies’ technologies, such as mobile apps. Navigating the waters of pitching an app that’s appealing and has noticeable impact can be difficult, […]