More than just eCommerce

An open shop sign

Nearly every retailer sells online, and many of them exclusively sell online. So what is the secret to success in a wildly crowded market like online retail? Hint: It’s not about what you sell. Browsing experience People shop online because it doesn’t mimic shopping in a brick-and-mortar store, so there’s no reason for your shopping […]

The mystery of search

Google and the internet has made search for specific content easy and effective. It’s pretty common for our clients to request a search function in their app, with the expectation that all searches are the same as a Google search. There’s a lot more to search, though, and it’s important to weigh all of your […]

How retailers should prepare for online holiday sales

It’s the holiday season and the busiest time of the year for most retailers. For many businesses, this means carefully scheduling employees based on the highest traffic hours to keep shoppers happy and building tempting product displays with the most popular items. As consumers change their buying habits from in-store shopping to online buying, it’s […]

Personalizing mobile shopping

Retailers that rely on personalized in-store shopping experiences find it difficult to transition that experience to the digital space. Offering products from a menu lacks a customized approach and feels like every customer is the same. There are some companies that have mastered the personal digital shopping experience, and all retailers should pay attention. Stitch […]

What the heck is a beacon?

Maybe you’ve heard of them, maybe you haven’t. Beacons are little gadgets that have been around for a couple years but are just now starting to get serious market traction. With the launch of “consumer-friendly” beacons like the ones from Estimote, these little devices are now being marketed directly at the companies that can benefit […]