Business Strategy

What ChatGPT means for you and your business

ChatGPT has been dominating headlines without much clarity as to what it means for daily life. One end of the spectrum implies this advancement is the end to the world as we know it, and the other end discounts it as a fad. The truth likely lies somewhere in the middle.

At MotionMobs, we’re always on the lookout for technologies that can improve people’s lives and businesses, and AI is certainly one of them. With its ability to automate repetitive tasks, enhance decision-making, and unlock new insights, ChatGPT and other AI technology have the potential to transform the way we live and work. Whether it’s through natural language processing, computer vision, or machine learning, AI has the power to streamline business processes, improve customer service, and create entirely new products and services.

The future of AI chat

If you are skeptical of bots handling customer service, you’re not alone. Most of the chatbots from the past few years are programmed to only reply with canned responses or multiple choice questions, which leads to more customer service issues. Newer AI, like GPT-3 which ChatGPT is built on, has models that can search through information exponentially faster than any human could, and the addition of natural language processing interprets and constructs a reply in an appropriate tone and style to deliver that information back to the audience.

Natural language processing is the game-changer for businesses considering implementing AI solutions. Automations revert back to manual processes if humans have to constantly train their AI based on limited requests and responses. ChatGPT and its underlying Davinci model can process normal conversation and apply the same company-branded style to its responses. In fact, ChatGPT wrote two full paragraphs of this blog. (If you can figure out which ones, email or DM us your guess!) That alone is a huge testament to its ability to match any significant style established by humans.

Where ChatGPT succeeds

Artificial intelligence solutions that take advantage of natural language processing enable business to excel in the areas where communicating data or facts slow down the ability to deliver products or services. Great use cases for AI with natural language processing include:

  1. Entry-level customer service triage
  2. Creating and routing tickets for technical issues
  3. Order processing
  4. Shipping and delivery inquiries or updates
  5. Inventory level checks
  6. Introductory sales recommendations for products and services
  7. Safety protocol guidance

Companies can take advantage of some of the basic knowledge ChatGPT already possesses to help prospective customers gather information that is already publicly available. Lightweight training models can then help customize a service like ChatGPT on things that are company specific, such as directing users to specific next steps without requiring thorough analysis of massive databases. Once a company has adopted an AI solution, training can be ongoing, which allows the service to become more intelligent over time. 

Will AI replace humans?

No, not yet. Even ChatGPT will admit that it cannot experience human emotion or self-awareness. Without personal experiences, it lacks the ability to detect nuance and subtlety. It’s only programmed to deliver information according to a requested style. It’s further limited by whatever material it was trained on. In our experimenting with ChatGPT, we can see repetitive answers under pressure, repackaged questions presented as responses, and lack of verification of accuracy. It seems to hold up adequately under a light questioning load, but when the user’s prompt gets too complex or long, ChatGPT seems to struggle to detect which portion of the prompt required the actual response.

There are some use cases where AI may not be the best solution, or where it could even do more harm than good. For example, AI should not be used to make decisions that have serious ethical or moral implications, such as in medical diagnoses or criminal sentencing. Additionally, AI should not be used to automate tasks that require human empathy, creativity, or intuition.

How to implement ChatGPT

Every business is different, and AI is never simply plug-and-play. Finding the perfect solution and adopting the latest technology is core to our identity at MotionMobs. Whether you’re just looking to talk about how OpenAI’s GPT-3 service may benefit your business or if you’re ready to start building, our team is here to help. Send us a message for a free consultation.

By Emily Hart