Jennifer started her career in private equity in 2012 at New Capital Partners, headquartered in Birmingham, Ala, working first as Office Manager, then Operational Initiatives Coordinator, and then as Associate. Jennifer worked with a variety of the firm’s portfolio companies, mostly lower middle-market, tech-enabled services companies in the healthcare, financial, and business services industries. Jennifer led many operational projects and initiatives, such as helping portfolio companies understand various technologies that could be leveraged to improve internal processes and efficiencies. Jennifer was also responsible for marketing outreach and deal sourcing from investment bankers and intermediaries.
Jennifer’s vast exposure to various tech-enabled services companies allows her to serve as a “translator” between engineers and clients. She helps all clients understand the “why” of their technology as the most important part of the development process, focusing on the outcome of how apps and other technologies can impact their company’s long-term growth and exit strategy.