The danger of being comfortable: Services

The rise in demand of personal services at the touch of a button is an indicator of several important things happening in our modern society. First and foremost – we are busier than ever before, with no signs of stopping. These services are also a signifier of innovative thinking and points us to even greater possibilities in this realm in the near future. 

The danger of being comfortable: Food

Plenty of verticals think that they are immune from disruption because of the product or service that they offer. Things that are considered basic needs are often overlooked when it comes to technology innovation because they’re second nature to us. Consider food. We all have to eat, and outside of some cool new “hardware” to offer new ways to cook food, it seemed like our food would never be revolutionized by mobile technology.