Second Nature, a subscription filter delivery business, partnered with MotionMobs to do a deep-dive consulting engagement on their website. The company wanted to understand how their website was generating new customers and how it could be improved to grow its customer base. MotionMobs worked with Second Nature to digest their website analytics to understand what external sites drove site traffic and how users navigated the site.
MotionMobs created a go-forward, customer acquisition plan around improving upon their existing web channels, expansion into new web channels and website experience improvements. The enhancements delivered a 5x return on investment with MotionMobs in just one month, increasing to a 6 percent improvement on overall EBITDA in one year.