The GirlSpring app is a magazine for girls 13-18, with 90% of the content created by girls from this age group. Topics include news and politics, health (mental and physical), book and movie reviews, fashion tips, recipes, and more, as well as interviews with inspiring female role models and business leaders. Resources on tougher topics as well as interactive quizzes are also available on the app.
“The GirlSpring board of directors and the Springboarders shared a dream to deliver their original blog content through a native mobile app, and it’s been rewarding to build an experience that’s exclusively for them,” GirlSpring executive director Kristen Greenwood said.
Hiring MotionMobs was a way to both bring the app idea to life and continue to uphold the core commitment to providing role models to the GirlSpring girls, such as women in STEM careers.
While the app’s audience may still be young, these girls are observant, empathetic, and action-driven critical thinkers. The app is merely a delivery mechanism for their inspired and poignant conversations. The GirlSpring app is a must-have for all girls ages 13 to 18, and parents and community members can support their work here.
GirlSpring’s advisory board started the process with MotionMobs by going through a consulting period, even though the mockups were already complete. This essential step helped clearly define the effort and cost required for each potential feature to direct their fundraising efforts to begin development.
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Download for Android on Google Play