Willingworth set out to change the narrative of will writing and estate planning. In doing so, they wanted a way where users, regardless of the state that they are located in, could create their own will documents through a web application.
The founders, a certified financial planner and an estate planning attorney, recognized the age gap that surrounds estate planning and will creation. Taking a modern approach to will creation, Willingworth engaged MotionMobs to develop a responsive web application that allowed for a logic-based questionnaire to create will documents in less than a few hours. Their goal was to create a platform that takes advantage of technology to make the process of defining future affairs and will writing simple.
MotionMobs and Willingworth set out to attract younger populations to consider beginning estate planning, including donating a portion of their assets to their academic institution or favorite nonprofit. The workflow of the web application had to incorporate user’s life situations and the state in which they reside. It also needed to include a way to update these documents given the changes that younger populations go through over time.