apps 101

What can a mobile app developed by MotionMobs do for you?

Interactive Games

More hands-on interaction can make any app more enjoyable. Mobile application games come in many shapes and forms. Not all games have to favor an interactive version of your favorite board game, but we can develop those too. It can be a sleek drag and drop feature or creative personalized section that allows users to create custom monograming, fonts, and colors to your product.


Tablet devices bring an entirely new experience to the mobile world. Children’s books are now animated with pages that slide themselves and synced narration. Retail stores have models that move to display their outfits. Advertisement can even pop-up and talk to the user.

Barcode Scanner

Since the revolutionary daily deals applications, businesses are starting to use mobile applications to streamline ordering processes. Starbucks released an iPhone app allowing users to customize their drink orders, store credit card information and much more. Starbucks uses a barcode to scan the orders directly from the user’s phone. It is an extremely creative solution for keeping the lines in-store flowing smoothly. There are several great examples of barcode scanners in mobile apps. For example, Walgreens developed an iPhone app to allow customers to scan their medication and order refills straight from their phones.

Microphone Integration

Microphones within mobile devices provide a creative outlet for apps. We used the iPad’s microphone to develop a custom internal medical transcription application for a doctor’s office.

API Integration

Application Programming Interface, API, allows developers to use companies data to include enjoyable additions to a public app. Read it Later and Instapaper offers an open API allowing developers to include a service for saving articles, images, and videos to read later. Social sharing APIs, such as Facebook and Twitter, allow users to make products or articles within an app viral by sharing with their contacts.

Website Integration

Mobile apps can integrate with websites through a web service. As data is updated on the website, it syncs the app. The same is true for the reverse. Data updated on the app syncs directly with the website. A mobile app can connect with a website’s account history through a log-in system that shows updated account history on-the-go. Companies have adopted several clever ways to use apps with their website. We are developing an application for to allow users to view the latest vacation deals, vacation rentals, featured shopping, restaurants, recreation and golfing. We combined their website data with iPhone features, such as favorites, map integration and more. The key is focusing on the most important aspects of your business, and expanding it with the features of a mobile app. has tons of rental suggestions, activities at the beach and much more. We focused on the most important features to their customers, by tracking specific analytics. Mobile apps aren’t meant to see everything on your website, just the best features with sleek mobile add-ons.


Through a web service, we can implement push notifications to leave timely reminders for current clients. This is a great system for time-sensitive sales promotions, account reminders and news/events updates. The user doesn’t have to be in the app for the push-notifications to work. This is where the web service comes into play. A user will receive the notification, just like a text message, as a pop-up on their screen.

Social Sharing

Twitter. Facebook. LinkedIn. Delicious. Pinboard. Tumblr. You name it. We can share it. Social sharing has loads of open APIs ready for developers to dive in and use. This allows users to share any event, coupons or article directly from the app. In-app social sharing simply props the user with a self-generate note to share across multiple platforms. Mobile applications bring a new, advanced social sharing experience from the traditional website sharing format. In-app social sharing doesn’t include waiting for a browser to load your favorite social network. It simply connects directly to their API, and sends the data a user chooses to share.

Sending In-app E-mail

Sending in-app e-mail is a breeze with a mobile app. A user can contact the business via in-app e-mail preloaded with contact information and a subject line. Users can also send e-mails. This works well for internal applications. If a company uses a tablet app as a sales tool, they can send additional information (saved locally in the app) to a potential client straight from the app.

Calendar Integration

By linking directly to a user’s calendar, you help keep their calendar up-to-date with current business events, sales promotions and more. Since everyone is using their calendar on-to-go, this is a great way to take advantage of their scheduling. You can also set specific reminders on their calendar.

Contacts List

By accessing a user’s contact list, you can allow users to share information with their stored contacts via SMS, MMS and e-mail. This will also encourage, along with social sharing, a way for users to promote the app and ultimately the business.

Map Integration

Smart phones are continuing to improve the sophistication of maps and the features they offer. Apps can take advantage of in-app directions and much more by connecting with the native mapping capabilities within the phones.

GPS (Global Positioning System)

With the intelligence of the GPS in smart phones, apps are able to pinpoint a user’s location and suggesting nearby locations. For our app, we immediately find the location of the user. After pinpointing the user’s specific location, we suggest venues close by for featured restaurants, shopping, etc.

Media Player

As the primary holder of all movies, music and podcasts, mobile media players offer a huge market advantage to custom apps. You can integrate multiple different media types, according the phone’s specific standards, into an app for an experience that is sure to keep users coming back.


With smart phone cameras becoming more advanced, users are beginning to use their phone’s camera more often. While capturing a special night at an event, benefit for a non-profit or launch party for a new ad campaign, its always important to share moments with friends. By integrating a photo library and camera functionality into app, users can select apps from their library to share within the app and on multiple social sharing platforms.


Videos can be an important way to explain a process or advertise a new product. By connecting with video services, such as YouTube, users are able to see the latest products at your company without reading three pages of text. Videos are an important marketing tool, and apps make a creative way to take advantage of those tools.


The possibilities are endless. If you want more information on any of the services we offer, contact us directly at or (205)538-0240.

Mobile Site v. Mobile App

Today everyone is in the business of customer service. Business owners want to make their clients to be “raving fans” for their business. In order to create dedicated repeat customers, buiness owners must serve their needs and cater to their wants. Between work, pets and small children, convenience is a huge plus for consumers. Mobile sites and mobile applications provide an unmatched convenience on-the-go. They are both great tools for growing a mobile community, who wants to purchase your product or service the second it enters their mind. So, how do you decide what is right for you?

There are huge differences between a mobile site and a mobile application. Here a just a few:

  • A mobile website is simply a page to give you brief, quick information. (ie menu at a restaurant)
  • Using the same example of a restaurant, a mobile app can provide online ordering that connects to your POS (point of sale system) and prints a ticket in the kitchen, when an order is placed.
  • Mobile sites are a scaled-down version of a regular site with less information.
  • Mobile sites are accessible through a web browser on any mobile device.
  • Mobile apps are accessible only through an app store.
  • Mobile applications are specific to one platform, for ex. Apple, because they use every feature available to improve the functionality and user-experience.
  • Mobile applications are expensive.
  • Mobile applications can be built for private (internal) use only.

Private (Internal) Apps v. Public (External Apps)

Mobile application platforms offer both public and private distribution channels.

Private (Internal) Apps. Private apps are tailored specifically for you and only you. Private apps are perfect for mobilizing an internal process to streamline business operations. Whether we’re developing an interactive sales tool, employee database or a medical transcription application, internal applications are a great way to quickly grow to a green office with less paperwork and stress.

Public (External) Apps. Public applications are used to creatively promote a company, sell your products on-to-go, and, more generally, to increase the bottom line.


Third Party Advertisements. Through third party advertisement, business are able to easily enable ads within their app. Apple offers third party advertising for iOS devices (iPod, iPhone & iPad). This is a banner that sits in any or all sections of an app. A business may choose to allow an in-app purchase to remove the ads. In this case, a user may pay to remove the advertisements from the app for a more enjoyable use. Within the iAds platform, all advertisements are self-contained within the app, and do not take user away from the app. The user can simply view the ad in-app and exit the advertisement to return back to the application’s features. Companies can not screen third party ads, but generally advertisements are by large companies, such as Coca-Cola. Advertisements in-app can create a significant revenue channel. They are definitely a huge advantage to the application platform.

Sponsors. If a business choses to sponsor the app, we can create in-app custom advertisement tailored for the sponsor. This gives companies a way to advertise within an app without the cost of developing their own. Sponsored ads can be added a number of different ways. The sponsored ads may include a banner lining the top or bottom of the app. By featuring sponsored ads in a targeted area of the app, we can make the advertisement specific to their market. Sponsored ads can also be superimposed into the application’s functionality. At MotionMobs, we work with our clients to find the best advertising options available to fit their needs.